Every day we go into battle with environmental factors such as excessive central heating or air conditioning, exhaust fumes, dust, dirt and stress, which negatively affect the health of our skin as our lifestyles are mirrored in our complexion. The UrbanVeda range has been formulated using natural ingredients and the principles of Ayurveda in a relevant way for 21st century skin care complaints to ‘pollution proof’ skin leaving it less vulnerable to the environment.
UrbanVeda believes the ancient wisdom of Ayurveda fits seamlessly into a modern 21st century lifestyle. But unlike so many things in the modern world, Ayurveda doesn’t believe just in the quick fix. Naturally formulated using Ayurvedic herbs, flowers and fruits, combined with multi-vitamins and clinically proven actives, UrbanVeda helps to maintain the skin’s natural balance by infusing it with Omega-rich bio-oils, free radical-fighting antioxidants and vitality-boosting essential fatty acids.
Inspired by Ayurveda – an ancient Indian health and wellbeing system based on the holistic and therapeutic properties of plants- UrbanVeda is targeted to help pollution-proof modern lifestyles. The four amazing ranges in the UrbanVeda collection have been created to target different skin types, which in Ayurveda are associated with ‘doshas’ – The Ayurvedic terms to describe the physical and emotional tendencies in our mind and body.
The four ranges are Radiance, for dry and dull skin; Purifying, for oil-prone and congested skin; Soothing, for distressed skin relief; and Reviving, a pampering and replenishing range with naturally anti-aging ingredients suitable for all skin types.
For dry and dull skin types, and for the Vata dosha, the Radiance Range utilises natural Ayurvedic botanics Himalayan Goji berry, Papaya and Pomegranate. Star ingredient Turmerone, a distilled fraction derived from Turmeric, is an active and powerful antioxidant, shown to enhance complexion by up to 30%. The Radiance skincare is enhanced with an anti-inflammatory peptide sequence to impart a glow and luminosity helping to revitalise lack-lustre skin.
For oily and congested skin in need of detoxifying, the Purifying Range (for Kapha dosha),utilises 12 bioactive botanics including Spearmint, Mulberry, Eucalyptus and Quassia with an energising, stimulating and fresh aroma to invigorate mind and body. Star Ayurvedic ingredient, Neem, is a cold-pressed oil traditionally held to cleanse, tone and moisturise in one. It’s highly antiseptic and antibacterial properties make it an excellent natural ingredient for those with excess skin oils, granting mild cleansing properties throughout their skincare regime. The Purifying Day Cream and Purifying Protecting Night Cream help mattify shiny skin and refine excessive pores.
To soothe distressed skin, aromatic Sandalwood oil is infused with 16 botanics including organic Aloe Vera juice, Myrrh and Clary Sage. Brimming with harmonising and therapeutic botanics to fight fatigue, dehydration and stress, the Soothing Range helps to balance elemental damage and alleviate rosy complexions to calm, clarify and content the Pitta dosha.
UrbanVeda’s tri-doshic Rose + botanics range, suitable for all skin types, offers antioxidant and flower water fortification to pamper tired and mature skin. Drawing on Rose’s natural anti-aging properties, combined with multi-vitamins and clinically proven actives, the Reviving Range includes naturally anti-aging evening Primrose, Omega-rich Rosehip, Borage, Rose Geranium, harmonising Jasmine and collagen-boosting Arjuna.
Each collection contains a full regime of both facial skincare and body care, from intelligent plant-based hydrators naturally formulated to factor in the effects the environment; stress and dehydration play on skin health, to body washes that cleanse without stripping using luxurious skin conditioning plant extracts.
All UrbanVeda packaging is recyclable, and bottles are made using post-consumer recycled plastic. UrbanVeda use Forest Sustainability Certified packaging and are Vegetarian Society certified. Belief in the value of nature means valuing plants as nature intended- all UrbanVeda products are free from GM ingredients, parabens, SLS/SLES, artificial colours and mineral oil.
As a holistic brand UrbanVeda don’t, and will never, test on animals. UrbanVeda will be available from March 2015 exclusively in Holland and Barrett. Prices start from AED 75
Image and Text source: Official press release