Ramadan is the most significant event for Muslims around the world. Abstaining from food and water from dawn to dusk is the pattern followed by observers.
Brands invest in heavy advertising during this period & take this opportunity to promote food products through various mediums. It’s not an incorrect practice to promote food products & related services during fasting hours. However, innovative campaigns always work well as they stand out from the crowd.
One such noticeable campaign launched last year was by McDonald’s UAE. Their “No distractions” billboard was appreciated by many. This campaign garnered positive responses and resulted in launch of a similar campaign this Ramadan known as ‘The Hand Gesture Campaign’
McDonald’s has set a perfect example for how marketing is done in this era. There has been a shift of focus from just product advertising to consumer oriented marketing. ‘The Hand Gesture Campaign’ focuses on respecting Muslims observing Ramadan by keeping the food displayed on outdoor mediums to a minimum. What’s interesting to observe is that this campaign too like the former one continues to focus on theme of being respectful in holy month of Ramadan.
‘The Hand Gesture Campaign’ includes digital billboards which show empty hands “recreating” a burger before iftar & then gets replaced by the same hands holding a burger close to Iftar time. These hands can also be seen on some static billboards and scattered across panels around the country.
Another aspect focused in this year’s campaign is diversity. From details such as hands used in ads across to sharing Ramadan stories from people of different ethnicities, all have been covered. The Ramadan stories shared on their Instagram McDonald’s UAE are personal experiences by actual people. These experiences & memories are not only heartwarming but also gives an insight from various perspectives. This clever campaign creates instant connectivity between the brand & the audience with little focus on the product itself.
McDonald’s hand gesture campaign revolves around their latest offering which is the Ramadan meal. Exclusively designed for UAE, this meal includes a choice of burger, refreshing McFizz with Vimto Flavor, delicious Date custard Pie & Nuggets all for the price of AED25. Being a vegetarian I never actually get to try out Ramadan meals but this time McDonald’s has covered the same too. Their choices do include vegetarian burgers as well! Love how detailed their strategy is. This makes a difference and allows products to penetrate amongst various segments of the market.
Have you spotted this campaign recently? What are your thoughts on the same? Do write to me in comments below.
- Delivery only
- Online ordering
- Fresh meals
- Not available on Fridays
What’s the first thing that pops in your mind when I say VLCC? Most associate them with weight loss hoardings seen across the city or even for their well-known beauty products found at select retail outlets. However, there is much more to the brand than what we know, as I discovered for myself.
VLCC has a very holistic and practical approach towards the whole mystery of slimming down and maintaining a healthy body.
I got the opportunity to try out one of their slimming sessions called Tei machine that focuses on fat loss from thighs, arms and stomach area.
This was my first visit, and to begin with, I was asked to share my brief medical history and my lifestyle with their wellness counsellor. Once she had all details noted down, she began explaining to me on how VLCC works on setting smaller weight loss targets which make it easier for clients to achieve. Also, the monitoring of same is done week on week basis so that one is aware of how and what exactly is helping them lose weight.
Experts and counsellors at VLCC ensure to design a healthy mix of passive treatments such as Tei along with a diet plan to achieve desired goals.
Tei Treatment- My Experience
Prior to the treatment, my weight was checked on their Body Composition Analysis (BCA) Machine. The machine also calculates metabolism rate, weight in specific areas and the BMI which is calculated keeping in mind the weight and height.
This session is completely private and done in a closed room. Gel slathered straps were attached to targeted areas. What Tei machine does is help in loosening fat from the areas and increasing the metabolic rate. In the forty-five minutes of the session the straps emitted heat at various degrees. Along with variating degrees of heat the straps also vibrates. These vibrations like heat variate the pattern to maximize fat loss.
The treatment rooms are equipped with televisions and are very relaxing. Use of mobile phones is permitted or one can even choose to catch up on some much needed sleep while in session.
Post treatment the weight analysis is done again. This helps in drawing comparisons pre-& post sessions.
There aren’t sudden changes in the weight post the sessions but these help in increasing metabolic rate that promotes fat loss. For someone who has a slower
VLCC treatments are:
- Non invasive
- Targets body toning and help in reduction of fat cells
- Personalized sessions
- No muscle loss happens with treatments
- Dedicated area for Ladies
- Use of Exclusive VLCC products that are enriched with herbal oils to keep skin hydrated and tightened
- Reasonable prices for tailored packages
Thank you VLCC Karama team for the wonderful experience. I would definitely recommend a visit to your nearest VLCC branch to find out more about their slimming sessions. Click here for VLCC locations.
VLCC offers complimentary Body Composition Analysis to first time visitors. UAE readers may contact – 04-3273574 / 04-3435633
- Vegan friendly
- Vegetarian friendly
- Takeaway options
- Quick delivery
- healthy eats
Call 04 3425755 or visit Freedom Pizza Website for orders.
- Outdoor shisha options
- Kids friendly
- Vegan friendly
- Wheelchair accessible
- Stunning outdoor views
- Reasonable prices
- Reservation Recommended