McDonald’s Hand Gesture Campaign

Ramadan is the most significant event for Muslims around the world. Abstaining from food and water from dawn to dusk is the pattern followed by observers.

Brands invest in heavy advertising during this period & take this opportunity to promote food products through various mediums. It’s not an incorrect practice to promote food products & related services during fasting hours. However, innovative campaigns always work well as they stand out from the crowd.

One such noticeable campaign launched last year was by McDonald’s UAE. Their “No distractions” billboard was appreciated by many. This campaign garnered positive responses and resulted in launch of a similar campaign this Ramadan known as ‘The Hand Gesture Campaign’

McDonald’s has set a perfect example for how marketing is done in this era. There has been a shift of focus from just product advertising to consumer oriented marketing. ‘The Hand Gesture Campaign’ focuses on respecting Muslims observing Ramadan by keeping the food displayed on outdoor mediums to a minimum. What’s interesting to observe is that this campaign too like the former one continues to focus on theme of being respectful in holy month of Ramadan.

‘The Hand Gesture Campaign’ includes digital billboards which show empty hands “recreating” a burger before iftar & then gets replaced by the same hands holding a burger close to Iftar time. These hands can also be seen on some static billboards and scattered across panels around the country.

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Another aspect focused in this year’s campaign is diversity. From details such as hands used in ads across to sharing Ramadan stories from people of different ethnicities, all have been covered. The Ramadan stories shared on their Instagram McDonald’s UAE  are personal experiences by actual people. These experiences & memories are not only heartwarming but also gives an insight from various perspectives. This clever campaign creates instant connectivity between the brand & the audience with little focus on the product itself.

McDonald’s hand gesture campaign revolves around their latest offering which is the Ramadan meal. Exclusively designed for UAE, this meal includes a choice of burger, refreshing McFizz with Vimto Flavor, delicious Date custard Pie  & Nuggets all for the price of AED25. Being a vegetarian I never actually get to try out Ramadan meals but this time McDonald’s has covered the same too. Their choices do include vegetarian burgers as well! Love how detailed their strategy is. This makes a difference and allows products to penetrate amongst various segments of the market.

Have you spotted this campaign recently? What are your thoughts on the same? Do write to me in comments below.

 

 

 

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Smokin Hot Burgers From Smokin 9

Burgers are a always a huge hit with everyone. Be it kids or adults everyone seems to enjoy these handheld sandwiches bursting with flavors. By burgers I don’t mean those sold by corporate giants such as Mcds and KFCs, I was never into those anyways because they are so sub standard (in my opinion). If you want to have real burgers you’ve got to find hidden gems in your city. One such hidden gem I discovered is Smokin 9, JLT.

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The whole concept of Smokin 9 revolves around the 9 mini burgers. You can order a mix of all flavors in one box or opt for your favorites. Each priced very reasonably.

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Since my friend & I are both vegetarians we opted for Kenny which comes with quinoa patty & Mozzar which is fried Mozzarella cheese slab. Both comes with their own sauces all made fresh in house! Also the buns are custom made for Smokin 9, they are soft and perfect to hold the contents.

What surprised me was the fact that these burgers look really small but are packed with strong flavors and are really unique. Kenny, the quinoa burger can surely change opinions of those who aren’t fond of its texture. The patty was really firm and light and complimented the roccoto marmalade sauce and my favorite avocado. I have tried making quinoa burgers at home but never are they so perfect. Upon inquiring the restaurant manager explains that it is a secret recipe that they wont part with. Of course they don’t have to share it, I can always satisfy my cravings at Smokin 9.

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The Mozzar on the other hand is a cheese lovers paradise. With fried Mozzarella cheese slab stuffed in the mini burger alongside some sun dried tomatoes and basil. Light, fresh and classic! My guest is a true cheese fan and he enjoyed this version more than any.

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For sides, smokin 9 offers Hand cut skin on fries & sweet potato fries. In all honestly I have tasted better fries than what are served here. I was super impressed by the homemade dips which are served alongside the fries & burgers. I particularly enjoyed the taste of roasted vegetables & curry dip paired with my sweet potato fries. For drinks they have the regular soft drinks & sparkling water. I felt they could add a bit more to that like my favorite avo + agave milkshake or just some fresh juices to complete the portion of balanced meal.

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Smokin 9 is a place I would love to be for casual meet ups. As the restaurant manager Mr Amjad explains to me, they will be soon adding games section to their store wherein you could challenge your friends to a round of monopoly. The decor is minimalistic with metal caged work at the counter and fresh plants that give that green pop. In winters there will be more fun as they will be opening up to the gorgeous water view of JLT.

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Overall, smokin 9 is the new place where friends meet. They do offer super quick deliveries and cater for parties as well. A clear concept & executed with perfection! Indeed intense & mouthwatering little treats.

Ps: On my interaction with one of their regular customers, I was been informed that I can have at least five burgers in one sitting. Thought that was an easy task considering my large appetite but I could only finish three. These burgers look mini but are really heavy.

More images from tasting session will be available on Zomato.

Contact Smokin 9 at 8006464, JLT Cluster U, Seef tower 2.

Like them on Facebook : Smokin 9

Follow them on Instagram : Smokin 9

You can also order online through Deliveroo App & Zomato.

The Smokin'9 Menu, Reviews, Photos, Location and Info - Zomato