Perks of being a blogger is that it gives me privilege to try latest offerings way before others do. Also I can sense a craze from miles ahead and one such craze in Dubai is chocolate waffles. There are many establishments offering chocolate drizzled/dipped/doused waffles but hey I am always the one who want to enjoy the authentic way. So my dear readers I have discovered the traditional Belgium waffles which no doubt are created to perfection at Waffle Factory.
Conveniently located at Burjuman, this little store is filled with waft of chocolate and waffles ( I wish they could sell that beautiful fragrance in a bottle or candles perhaps). Waffle Factory is a franchise of the official Waffle Factory located in Belgium, right from the pearl sugar to the flour is provided by the original outlet. My tête-à-tête with the franchise owner Neha gave me an insight to how a franchising works. The secret recipes are shared to the franchisee and everything has to meet the standards of the franchiser. Which basically means that the diners enjoy the best quality and experience as they would in Belgium. The decor goes with the theme of popping red from black background which is similar to the logo.
The menu is limited but everything looks so yum! After careful thoughts I opted for Vegetarian lunchwaf, which is basically like a pizza base created in shape of waffle stuffed with sundried tomatoes, olives and mozzarella with tomato sauce. If I was working anywhere close to Burjuman, I would definitely be ordering a Lunchwaf as it’s not at all messy and a perfect handheld sandwich that can be consumed while on go.
For drinks I opted the super refreshing Swiss chocolate ice cream shake which was in one word was simply divine!
They also serve Leige waffle which is a heavier waffle and can be used for loading with toppings. So I did exactly that! Went with a combo of raspberry sorbet and dark chocolate. Though I felt I should have opted for chocolate ice cream on chocolate this waffle was a bit dense and I could replace it for a meal in itself.
My next to try was Brussels Waffle. I loved this one so much! It was light and caremalises on sides, the toppings were banana slices on one side and fresh strawberries on other. To complete the waffle I opted a drizzle of nutella and boy it was heavenly! The waffle itself is not sweet and serves as a perfect holder for any kind of toppings.
My final Waffle to try was the sandwich Waffle or the Waffine, I went with the Lotus spread stuffing. This waffle is again slightly heavier and topped with whipped cream it tasted delicious! More like a soft biscuit but fun to try.
Besides Waffles, WF offers premium quality milkshakes, movenpick ice creams and smoothies. They also serve hot beverages such as tea and coffee which are carefully selected and are of top most quality. The open plan kitchen gives customers a chance to view how their waffles are made. Everything is neatly stacked and the staff are quick in whipping out delicious dishes . Strict attention is paid to details but everything is kept simple and easy considering the mall culture.
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Overall it’s a great place to be and enjoy some delicious waffles both savory & sweet. If you are ever stuck with what to order then don’t hesitate to take the advise of the manager and franchise owner, Neha. She is bubbly girl and has knowledge of each and every offering at the store. Since winter is coming, I am definitely seeing the waffle trend only going up up and up! So go and try them the authentic way at Waffle Factory.
Ps: WF is super affordable with prices as low as aed 15 and they even offer combos.
Check out their menu on 
or contact 04 3203757
Pink Asfoura 